Вот как этот процесс описывается в рекомендациях по организации кампании по созданию имиджа в СМИ:
Often newspapers will prefer to take their own pictures. To invite a press photographer to an event you need to send the picture desk a photocall notice. Contact the newspaper you are targeting and find out if the news desk is interested in the story and if they would like to send their own photographer. If they are interested send a photocall notice to the picture desk.
no subject
Вот как этот процесс описывается в рекомендациях по организации кампании по созданию имиджа в СМИ:
Often newspapers will prefer to take their own pictures. To invite a press photographer to an event you need to send the picture desk a photocall notice.
Contact the newspaper you are targeting and find out if the news desk is interested in the story and if they would like to send their own photographer. If they are interested send a photocall notice to the picture desk.