[identity profile] macht-gut.livejournal.com posting in [community profile] ru_translate
In my opinion selling consists of:
1. Equipment installing project
2. Necessary Software
3. Personal training
4. Equipment delivery to customer
5. Equipment installation
6. Starting up and adjustment
7. After sale service: consult on how to use, spare parts selling and organization of repair.

Concerning woodworking equipment's sales strategy.

I investigate a sales opportunity and has found out the following; the rich companies prefer to get the modern computer aided equipment.

There are many representations of the woodworking equipment manufacturers in Russia now. They offer modern and used equipment. Most of them from Germany.

Sales tactics can be the following:

1. Direct customers search and creation of own selling structure in Russia under the circuit specified above.
2. Agreement with the woodworking equipment sellers in Russia.

Expenses:

1. The mobile telephone for a feedback with the clients. In Russia it is necessary to pay for incoming calls
Price of the mobile telephone € 300-350 and € 250-300 per one month for services. Total: € 750.
2. Advertising in mass media. For example, in local newspaper the value of the advertisement with size 4 см х 5 см is € 100 for one time. 8 announcements per month. Total: € 800

3. Car. Under the agreement.

4. Salary. Under the agreement.
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