en-ru управление цепочками поставок

[grey-hound-me.livejournal.com]

Some in Johns’ team equated his determination to transform as another exercise in operational efficiency. They didn’t see the need to improve what they had because they weren’t feeling any pain; they were fulfilling orders and making efficient use of existing systems. But they weren’t seeing the value that was trapped in their ways of doing business or the opportunities just beyond their operations. Put bluntly, they saw no need for wholesale changes. The united team, however, did. And so it pressed on with the new program, which it believed would give the company the flexibility and capability it needed to compete in an era where extracting efficiencies from a physical flow of goods was not as important as unleashing value for customers. That meant viewing every supply chain function—from collaborative planning to monitoring circuit yields at remote factories — as part of the same effort to drive innovation and increase relevance to customers.

Обращаюсь к сообщникам, которым приходилось иметь дело с переводом подобных пассажей на русский язык. Вопрос в том, как принято называть то, что выделено цветом. Связанная ценность и освобождаемая ценность? Возможно есть устоявшиеся варианты? Гугл на эти варианты сразу выдает массу инфы, не имеющей отношения к делу. Заранее признательна тем, кто выскажется.