en-ru маркетинговый юмор

[grey-hound-me.livejournal.com]

Опять вынуждена обратиться к помощи зала:
A standing joke is that every new market has its own descriptive TLA (three-letter acronym).
Видимо я напрочь лишена чувства юмора. Объясните, мне, пожалуйста, что здесь смешного.
Update:
Во-первых, большое спасибо всем откликнувшимся.
Во-вторых, для интересующихся -- контекст.
What if there are no competitors? What if, after talking to all your early customers, you continue to hear, "There's nothing else like what your company is offering"? What if, after looking at all the quantitative data, you can't find other companies with comparable products? Congratulations—you're creating a new market. At first glance, a new market has great appeal. A standing joke is that every new market has its own descriptive TLA (three-letter acronym). What could be better than a market with no competitors? And absence of competition typically means that pricing isn't a competitive issue but an issue of what the market will bear. Wow, no competitors and high margins!