Проверьте, чего я сотворила
Jan. 7th, 2004 09:37 pmIn my opinion selling consists of:
1. Equipment installing project
2. Necessary Software
3. Personal training
4. Equipment delivery to customer
5. Equipment installation
6. Starting up and adjustment
7. After sale service: consult on how to use, spare parts selling and organization of repair.
Concerning woodworking equipment's sales strategy.
I investigate a sales opportunity and has found out the following; the rich companies prefer to get the modern computer aided equipment.
There are many representations of the woodworking equipment manufacturers in Russia now. They offer modern and used equipment. Most of them from Germany.
Sales tactics can be the following:
1. Direct customers search and creation of own selling structure in Russia under the circuit specified above.
2. Agreement with the woodworking equipment sellers in Russia.
Expenses:
1. The mobile telephone for a feedback with the clients. In Russia it is necessary to pay for incoming calls
Price of the mobile telephone € 300-350 and € 250-300 per one month for services. Total: € 750.
2. Advertising in mass media. For example, in local newspaper the value of the advertisement with size 4 см х 5 см is € 100 for one time. 8 announcements per month. Total: € 800
3. Car. Under the agreement.
4. Salary. Under the agreement.
1. Equipment installing project
2. Necessary Software
3. Personal training
4. Equipment delivery to customer
5. Equipment installation
6. Starting up and adjustment
7. After sale service: consult on how to use, spare parts selling and organization of repair.
Concerning woodworking equipment's sales strategy.
I investigate a sales opportunity and has found out the following; the rich companies prefer to get the modern computer aided equipment.
There are many representations of the woodworking equipment manufacturers in Russia now. They offer modern and used equipment. Most of them from Germany.
Sales tactics can be the following:
1. Direct customers search and creation of own selling structure in Russia under the circuit specified above.
2. Agreement with the woodworking equipment sellers in Russia.
Expenses:
1. The mobile telephone for a feedback with the clients. In Russia it is necessary to pay for incoming calls
Price of the mobile telephone € 300-350 and € 250-300 per one month for services. Total: € 750.
2. Advertising in mass media. For example, in local newspaper the value of the advertisement with size 4 см х 5 см is € 100 for one time. 8 announcements per month. Total: € 800
3. Car. Under the agreement.
4. Salary. Under the agreement.
no subject
Date: 2004-01-07 12:42 pm (UTC)no subject
Date: 2004-01-07 01:01 pm (UTC)1. проект установки оборудования
2. программное обеспечение
3. обучение персонла
4. доставка оборудования покупателю
5. мотнаж оборудования
6. пуск и наладка
7. послепродажное обслуживание: консультации, поставка запчастей, организация ремонта.
Первое, что необходимо – это анализ и исследование рынка.
Я выяснил следующее. Богатые компании предпочитают приобретать самые современные компьютеризированное оборудование.
В России сейчас есть много представительств производителей деревообрабатывающего оборудования как нового, так и старого, которые следуют
вышеуказанной методике.
Тактика продаж может быть такая:
1. непосредственный поиск клиентуры и создание собственной продажной структуры по схеме, указанной выше.
2. попытаться договариваться с уже действующими продавцами деревообрабатывающего оборудования на каких-то условиях.
Для проведения этой работы необходимо:
1. Для обеспечения обратной связи с клиентами необходим мобильный телефон. В России прием звонков на мобильный телефон платный.
Это будет стоить: стоимость мобильного телефона 300-350 Euro и 250-300 Euro в месяц за услуги связи. (Итого: 750 Euro)
2. Стоимость объявлений. Например в местной газете. Стоимость объявления рамером 4 см х 5 см стоит 100 Euro. 8 объявлений в месяц. Итого: 800 Euro.
3. Стоимость используемого легкового автомобиля. Оплата по договорённости.
4. Стоимость моей работы. Оплата по договорённости.
no subject
Date: 2004-01-07 05:52 pm (UTC)1. a plan for installing equipment
2. software
3. training personnel
4. supply of equipment to the buyer
5. installation of the equipment
6. startup and initial testing and adjustment
7. post-sale service: consultation, supply of spare parts, organization of repair
The first thing that is needed is market analysis and reseach
I have discovered the following. Rich companies prefer to obtain the most modern computer equipment.
In Russia today there are many representatives of producers of both new and older wood-processing equipment who follow the methodology described above.
Sales tactics may be the following
1. direct search for clientele and the creation of an in-house sales structure according to the method outlined above
2. attempting to contract with existing sellers of wood-processing equipment on some terms
To do the work it is necessary:
1. to have a mobile telephone to ensure contact with the client. In Russia there is a charge for incoming mobile telephone calls
This will cost: 300 to 350 Euros for the telephone itself and 250 to 300 Euros a month for communications service (Total: 750 Euro)
2. The cost of advertising. For instance in a local newspaper. The cost of a 4 x 5 centimeter advertisement is 100 Euros. Eight advertisements per month. Total: 800 Euors
3. The cost of the use of an automobile. (amount to be agreed upon)
4. The cost of my services (amount to be agreed upon)
update
Date: 2004-01-07 09:54 pm (UTC)no subject
Date: 2004-01-08 08:32 am (UTC)no subject
Date: 2004-01-11 11:39 pm (UTC)training personnel выглядит подозрительно как "обучаемые сотрудники".
поставку можно просто так обозначить equipmnet shipment
eqiupment installation звучит лучше
adjustment вообще-то переводится в основном как "подстройка, подгонка" а не "настройка". оттенок нехороший. tuning?