window card

[gleb.livejournal.com]

это, вроде, нынче открытка с окошком?
а раньше, судя,например, по содержанию этой страницы, афишу тоже значило (или плакат?)

как-то странно card в таком размере
буду благодарен за разъяснения

Comments

Movie posters.

[weird-penguin.livejournal.com]

Sizes:

One Sheet (OS) - 27" x 41"
Standard movie poster printed on light paper stock. Unless otherwise noted, such posters have typically been folded in the past.

Half-Sheet (HS) - 22" x 28"
Printed on heavier card stock.

Insert (INS) - 14" x 36"
Printed on heavier card stock.

Window Card (WC) - 14" x 22"
Printed on hard stock.

Lobby Card (LC) - 11" x 14"
Printed on heavier card stock. Eight different cards exist for every movie, and together they make up a Lobby Card Set (LCS). Many titles have a Title Card (TC), plus seven Scene Cards (SC).

Source - http://www.lobbycardinvasion.com/definition.html

Re: Movie posters.

[gleb.livejournal.com]

блин про лоббикардз в хитсори написано а про виндоу нет
типа 30 на 45 см, выходит? выставлялись в витринах?

My knowledge is limited but Google's isn't... :)

[weird-penguin.livejournal.com]

Window cards were displayed in locations OUTSIDE of the theatre. They were printed on a heavier, cheaper card stock. They were placed in the windows of stores, barber shops. beauty salons, doctor and dental offices, bakeries, on telephone poles, etc. in and around a community. Since they were distributed in large numbers, theatres would normally purchase them in bulk. Because so many more window cards were needed, they were printed using a cheaper process. Thus, window cards lack the color, detail and splendor of other sizes of movie art. This is particularly true of the window cards produced by the independent printers.

There are three basic sizes of window cards:

STANDARD

14" x 22"

MIDGET

8" x 14"

JUMBO

22" x 28" (vertical)

The artwork on the window cards released by movie studios and/or the NSS may or may not be the same as that of the one-sheet. They are normally printed in full color, but lack the detail, color and artwork found on other size posters. The standard window cards have a top blank border of approximately 4" to 6" inches. This border was used by the theatre to write in the dates and show times of the featured film. Sometimes the theatres would staple paper banners with the theatre's name in this blank area. Midget window cards also have a border on the top. Jumbo window cards do not.

Source - http://www.learnaboutmovieposters.com/newsite/index/articles/window_card.as

Re: My knowledge is limited but Google's isn't... :)

[gleb.livejournal.com]

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