ru - eng

[arma-romanorum.livejournal.com]

друзья, подскажите, пожалуйста, как перевести рекламный термин
сквозное размещение
(когда рекламный баннер виден на всех страницах сайта)

спасиибо!

Comments

Не это ли?

[weird-penguin.livejournal.com]

run-of-site

Definition

Ad buying option in which ad placements may appear on any pages of the target site.

Information

In run of site advertising, advertisers generally give up say over placement in return for low rates and broad reach. Ads may be placed randomly in unsold, less valuable portions of the target site.

Run-of-site is similar to run to network, except the ads appear on an individual site instead of many sites.

Source - http://www.marketingterms.com/dictionary/run_of_site/

==

ROC: Run of category (ROC) means a banner will appear anywhere within a category on a website or ad network. More targeted than a run of site (ROS) campaign where the banner would appear randomly on any page of the site.

RON: Run of network (RON) means a banner will appear on any page of any site that is part of an ad network. Since this type of buy is not targeted, it tends to be the least expensive type of advertisement that can be purchased.

ROS: Run of site (ROS) means a banner will appear anywhere on a website as opposed to run of category (ROC) which would appear only on pages within a specific category.

Source - http://www.ctiadvertising.com/glossary/