Тотальный перевод

ну, из слов заказчика я поняла, что транслит не пойдет)

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tzitzitlini.livejournal.com

Smarty pants :-)

ну или Bright buttons (from "as bright as a button")

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о! Вот это уже интересно) Спасибо!

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and sure both of them are used as commercial names in massive quantities

hmm.. platypus, billabong - if you are down under, those kids will be "ankle-biters" for you, right?

Edited Date: 2012-09-13 06:22 pm (UTC)

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tzitzitlini.livejournal.com

I'm not down under - at least not yet :-) So far just givin'em a hand down here, mate.

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"семи пядей во лбу" это ж про высокий лоб и соответственно интеллект.
надо найти аналог показателя интеллекта на англ. из какой-нибудь пословицы, но у меня сейчас словарь фразеологизмов и пословиц не под рукой(((

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если вдруг найдете, поделитесь, пожалуйста, вариантами)

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обязательно

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все онлайнсловари дают вариант прямого перевода пословицы "Семи пядей во лбу" - Like A Solomon или Be He A Solomon

позже в бумажных уточню еще

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Странный какой-то перевод. При чем здесь Соломон?

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словари говорят

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Если на клетке слона написано буйвол ... :)

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OK, synonyms to "clever" include "quick-witted", so can it or some modification of it be used as a name for the shop? "Quick Wits"??
"A precocious child" might also give some ideas, "yes, my precocious" (as a play on "yes, my precious"), but that does not really sound like a store name
A somewhat humorous attitude might be assumed if some words are used that are a bit negative when used directly. "Smart Alecs". For Americans though this might be a miss, as the negative in "smart alec" might overweigh the humorous and/or ironic.

One more approach could be to use alliteration, also quite popular in commercial names. For example, one may use "Brainy Boys" or "Bright Boys" (Bxxx Bxxx)
However, modern Politically Correct fascism mandates that girls must also be mentioned, and/or even to the exclusion of any maleness in the name or its connotations. I thought about that a bit, but apart from "Gawd-help-us Girrrlz" nothing comes to mind. Sorry ;)))))))

p.s. the most - almost the only - used word for умный in American is "smart". (It means "well-dressed" in English). Every time one's intelligence or wit need to be mentioned, it is "smart" even in more formal contexts.

p.p.s What about "Bright Brats" or "Brainy Brats"? That's alliteration and sex-neutral, possibly (though it somehow makes me think of rats, too - "brat" also has negative connotations ;)))) )

p.p.p.s Another (and much disliked by me) common principle in commercial names in the States is distortion па-падонкавски написания слов. One example of this approach would be something like "Klever Kids™"

Edited Date: 2012-09-13 05:59 pm (UTC)

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suuure, it did occur to them american rats too. Here's from a search result for "klever kidz":

and also

Edited Date: 2012-09-13 06:05 pm (UTC)

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.. came up with another possible name - "Precious Precocious", made a search - and here we are, "deja vu all over again" as they say:

Precious Precocious Child - The Daily What
24 Dec 2011 ... Precious Precocious Child of the Day: In the girls section at a Toys “R” Us, Riley suddenly has an epiphany: Segregating toys by gender is ...

...........(many more)

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thank you so much for such vivid and full comments)

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clittary-hilton.livejournal.com

how 'bout "rocket science toys"?

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Baby Werner von Braun ?

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clittary-hilton.livejournal.com

Baby Chelomey !

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It is a frozen expression, similar to the Russian "Не надо быть семи пядей во лбу" - "it's not a rocket science".

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I am aware of that :)

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Сняли с языка. Не обязательно именно так, но 100% через rocket science.

У меня в голове крутилась книжка, по которой сняли October Sky: "Rocket Boys".

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this is a low-brow and markedly american way of talking about somebody's intelligence.
It is as irritating as "smart" or other such americanisms, but even more, I perceive it as a word that belongs to the typical low-class, anti-intellectual americans, the majority in that country. That's the guys who llllove "pinky and the brain", and for whom "scientist" immediately associates with "mad". This crowd would always say "rocket science" and "not rocket science" about anything intelligent, yes, you are right there.

I doubt this phrase would be as popular in England (or in the rest of European Union, much of which knows how to speak English now).

-------
But anyway that was an idea.
Here's another one: wiz(zard) boys. - "Wiz Boyz Toyz" if we do it the american way ;))
A quick search does confirm it:
"TOYS at ToyWiz.com"
"Light Visionary Model Concept car · Boyz toyz: H-Racer.." (for grown-up boyz though, this one is)
etc. etc.

Edited Date: 2012-09-14 05:37 am (UTC)

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Not at all. This is exact analog of the Russian expression "не надо быть семи пядей во лбу". In fact this is a rare case when translation is nearly ideal, with all involved shades and nuances.

and yes, it is being used in UK as well.
https://www.google.com/search?q=%22rocket+science%22+site%3Auk

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toying with the idea - what about "Grok-It Science Toys". To grok something means to understand it fully, a well-known slang term, popular among IT techies etc. - and it's a play on "rocket science", so we are going off the beaten track a bit.

The work came from a sci-fi book by Heinlein, and then became generally popular

---------
checking on it in a search engine - and sure as hell it's there:

But no "grokit science" it seems -- no, the "grokitscience.com" is a registered domain already, oh shit. ;)))))

Edited Date: 2012-09-14 06:10 am (UTC)

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That's great! You have helped me out, thank you)

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Grokit is a 1000 times less recognizable expression that either 7 пядей во лбу or 'rocket science'. It is ridiculous to suggest that as a kids store name. By far not all of them are Heinlein buffs.

But it's your call, anyway.

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what is ridiculous is your constant attempts to say the last word and that know-all attitude of yours.
"Grokit" itself is one of a well-known web sites for american students, in case you do not know. And the word has been in common use - since the advent of the Internet etc. I believe the recognition and acceptance would be almost ubiquitous among the younger Internet generation of kids, and among the middle-class Internet-using generation of parents.
A quick search result above mentions a PBS program - what better proof do you want of the fact that the word is in general circulation and commonly understood? Few people may have heard of its Heinlein origin, but - I can testify to that first-hand - it is quite common among the Internet techies, programmers and so on. I first learned it back in the 1990s.

So just do not try to be the smart alec of ru_translate. It is a very good name for a toy store, "GrokIt Science Toys", and the fact this inventive name has not been as overused as "wiz kidz" or something is an advantage, not otherwise.

Edited Date: 2012-09-14 11:23 pm (UTC)

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If you do not trust me trust Clittary who is a naturally born American.

I brought up this issue at lunch today and my co-workers laughed at your suggestion. Besides my two points, that they made too, that GrokIt is not a nearly as universally known expression as needed for a toy store, and that the expression "rocket science" has precisely the same meaning as the original (generally positive, but mostly used to characterize something simple or well explained, as in "one does not need to be a rocket scientist to understand"), they brought up another valid point: Groking is opposite to science. Groking entails direct penetration into the essence of things without resorting to analytical or scientific tools.

They also mentioned (without knowing, because the site you mean is NOT well known at all, it is very new) that, as opposed to a toy store, it would be a good name for a science blog.

In any event, it is up to the OP to select either *exact* translation, rendering all meanings and nuances of the original, or to create a new "inventive" name with a completely different meaning.

Oh, and I nearly forgot: You perception that expression 'rocket science' "belongs to the typical low-class, anti-intellectual americans" and "is a low-brow way of talking about somebody's intelligence." is spectacularly wrong. I cannot even imagine where you could have possibly picked up such notion.

Edited Date: 2012-09-14 11:40 pm (UTC)

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"I cannot even imagine where you could have possibly picked up such notion." -- from many, many years of living in America, working professionally (both in research and and commercial environments) side by side with many of them, among other things.
And no, I do not like the modern-day barbarians, arrogant, habitually loud, amazingly stupid,. and although fucked up by their parasitic rulers in a spectacular fashion, always ready to teach the rest of the world their supposedly "superior" ways.

Anti-intellectualism of their disgusting culture hits you in the face, and that is where my opposition to their little words comes from. "Smart", "mad scientist", or "rocket science" my arse.

No, I am not objective. I did live among them, the merde on this Earth.

Edited Date: 2012-09-15 05:38 am (UTC)

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You are insane.

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no, I am just much better informed. This makes you a bit wiser. And more independent in your views.

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No. You are not a single bit more informed than I, but you are mental. My condolences.

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