having its registered office in Amsterdam, and its business office in ...
Registered office - юридический адрес? Или зарегистрированная в Амстердаме, а что тогда business office?
Подскажите пожалуйста, так ли переводится с русского на английский словосочетание
"зрительская телеаудитория " the viewing audience
в контексте : "В настоящее время 28 процентов зрительской телеаудитории Эстонии составляют люди, говорящие на расском языке." ?
When we look at things on a large scale we can immediately see that good and evil are realities, and we see it by a process of direct perception: the intuition which we spoke about in the last chapter. We appear, moreover, to have evolved to the point where we can depend upon it. Indeed, we must, because good and evil are realities, and as the traditional guides are no longer satisfactory, we have no alternative but to fall back upon our own resources.
Помогите, плиз, точнее понять смысл выделенного фрагмента, а то боюсь дров наломать.
Спасибо!
It is a very valuable book because it can be used for concrete self-education in the intuitive perception of values. The illustrations that Pirsig uses he takes from everyday reality — he does not use great issues.
Помогите сформулировать, плиз.

English writing
Pirsig, who had been a college teacher of English writing, recounts an experiment in which he proved to his students, despite their doubts, that they could perceive quality for themselves.
Есть какой-то устоявшийся термин?